Services

Marketing and Business Development Services provided

Based on the approaches described above, Stephen could work closely with you to:

· Establish business development and marketing processes
· Identify and agree the key messages to communicate about your company
· Explore your target audience
· Develop a series of channels (e.g. direct mail, newsletters, events etc) designed to develop warm leads and new business
· Construct copy for marketing initiatives
· Build up a database of contacts through list sourcing and procurement
· Procurement, training on lead generator packages
· Ensure that leads arising from contact initiatives are followed up and result in firm enquiries
· Develop credentials/pitch presentations and resultant proposals (i.e. content and delivery)
· Attend, liaise and facilitate meetings
· Assess the number of meetings and proposals, plus conversion rates, by marketing/other initiative, and by team (i.e. managing the process from warm leads through to brief)
· Encourage staff to find opportunities within their own client and lapsed client accounts and to develop these proactively
· Assist in developing a bespoke CRM system
· Identify specific reasons for making contact and setting up meetings (e.g. utilising marketing communications etc)
· Build up Account Development Plans for each prospect
· Help to negotiate and close deals